Approach
Ambrose Wilson needed a smart way to promote the latest styles and trends from their 'made for you' fashion range.
To meet this need, we produced a series of short social videos designed to grab the attention of online shoppers. From 'stepping out in style' to 'the perfect occasion outfit', we see and hear from the designers and buyers who talk about their favourite looks and combinations for the season.
For maximum engagement, vertical videos were created specifically for mobile video viewing across social channels. Unlike horizontal videos, vertical videos take up more space within social media feeds and attract 4 x more engagement on Facebook.
