Approach
In late 2020, Montreal Associates, a technology staffing solutions provider, underwent a major rebrand to reflect its growth.
“When I think of our current brand, I think corporate, boring, dreary, obvious, uninspiring”! Those were the famous words uttered by Matt Ashby-Cooper - Head of Culture at Montreal Associates.
To help tell this story, we partnered with digital marketing agency Venn Digital to create a fun yet honest account of the pain and pleasure involved in a company rebrand. We meet the characters behind rebrand and hear first hand just what was on their mind. No holds barred!
