Approach
The Northwest Air Ambulance Charity wanted to connect with major donors and supporters during the global pandemic. So invites were sent out to over 120 supporters to join the charity for a live zoom broadcast and a ‘behind the scenes look at how the charity works with Hugh Ferris (Host), Heather Arrowsmith (Chief Executive) and Andy Duncan (HEMS Team Leader).
The 60-minute multi-camera live broadcast featured a panel discussion, video inserts and questions and answers from the audience watching on zoom. The broadcast, which was mixed live, was recorded and then broadcast on Facebook Live.
