How to drive engagement on Facebook with Video

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Facebook is fast becoming a leading platform for businesses, as social media marketing grows in prevalence as a way to target and interact with your audience online. However, as users’ feeds become saturated with content, knowing how to rise above the digital noise can be difficult.

As a leading digital marketing agency in Manchester, specialising in creative video production, we’ve seen first hand the positive impact that professional videos can have on Facebook for business. So let’s take a look at why they are so effective in driving engagement and, ultimately, sales.

Setting the scene

Capturing who you are, what you do, and what makes you unique is challenging on social media. You can include a link to your website and blogs, of course, but not all users will be willing to leave the Facebook page to read this information, especially on a mobile device.

An engaging, insightful corporate video can condense everything your audience needs to know about your business into one short, visual and memorable summary. This could be an explainer video, a case study, or event video production capturing your team at work.

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Inspiring action

Effective corporate videos should inspire action, especially on social media where a like, comment or share can increase your reach exponentially. This has led to the rise of viral video production, creating corporate videos specifically designed to pander to the interests of your audience.

This doesn’t mean compromising on what’s important – instead it's about understanding the key fundamentals that can help to boost video views, shareability and interaction with your customers. The key is to partner with a video production company that fully understands your business, your objectives, your audience and crucially how to get your video seen and viewed by the people that truly matter.

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Delivering results

As one of the leading video marketing companies in Manchester, we are a trusted choice for corporate videos in the North West and beyond. So when approached by Stockport-based company, DSG Auto Contracts, we were delighted to share our expertise and services.

After an initial meeting with DSG auto contracts, it was clear that we needed to produce a short snappy video for social media that focused on the trusted, quality and personalised service offered by this independent vehicle finance and leasing broker. Voiced over by an interview with Phil Kehoe, the Managing Director, the 2 minute video outlined the DSGs commitment to offering the very best van and car leasing deals to the UK market, for both business and personal customers.

As part of our video distribution strategy, Facebook was chosen as key social media channel for promoting the DSG auto corporate video... and the results were fantastic. In the space of 24 hours, the video reached 4,523 people and had been viewed nearly 2,000 times. 3 months on, and the video has showed no signs of slowing down having been viewed over 28,000 on Facebook. Needless to say, the client was delighted with the results.

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In today's competitive social media marketplace, it takes imagination and carefully executed strategy to stand out as a business and be seen. Video production services specifically designed for platforms such as Facebook, can help you succeed online, especially when you partner with a video production company who understands how to get the most out of online video distribution.

For corporate videos, digital marketing and more, Creative Moose offers everything under one hoof. To have a chat with our Manchester creative agency about your boosting your online presence, get in touch with us today.